7 Signs Your Website Needs a Redesign
Let’s look at the most common issues that indicate your website requires a redesign. It is crucial to admit that some of the issues named below might not only indicate that the web design is poor or outdated, but might also be a sign of poor website performance, bad SEO optimization, and more. A website redesign might solve a complex problem that includes visual representation, enhanced performance, better accessibility, advanced user experiences, and more. If you hesitate whether your website requires a full redesign, don’t hesitate to drop us a line to discuss the details of your specific project.
The conversion rates are low
The website is meant to bring leads and/or sales. When you notice that a website's conversion rates are not as high as they used to be, this might be the first sign that your digital platform requires a redesign. Various issues might contribute to low conversion rates: potential customers may struggle to find what they’re looking for due to complex navigation or hard-to-see Call-to-Action buttons, the outdated website design might be turning visitors away, ineffective SEO (Search Engine Optimization), and others. To detect the actual cause of low conversion rates, a detailed investigation is required. However, this issue remains a clear sign that your website needs a redesign.
Bounce rate is high
Bounce rate represents a percentage of sessions on your digital platform where a user views only a single page and then leaves a website. There might be multiple reasons why users leave your website, including but not limited to slow web page loading, poor SEO optimization, and lack of website security, however, high bounce rates are still indicating that something is wrong with your website and it may need a complete redesign.
The website looks and functions badly on mobiles
More and more people are turning to smartphones when it comes to net surfing. Thus, any website has to be mobile optimized and look and function as expected across multiple devices and on different screen sizes. A web design should not be mobile-friendly but rather mobile-first. If a mobile web design looks the same as its desktop version, it means that your website is unresponsive and requires a redesign. If your mobile is responsive, it is crucial to implement website audits every few years to check whether your platform is still looking and operating smoothly on mobiles.
Website navigation is confusing
Ideally, a user has to reach the desired destination in 2-3 clicks. This method is called the 3-click rule and is highly recommended for the enhanced user experience. If a user can’t find what he is looking for in less than 6 steps, he can easily get frustrated and might even abandon the website forever. Consider your website’s navigation. Is the web navigation clear? Can users get to the main destination points in 3 clicks? If the website navigation is confusing and hard to find, your platform needs a redesign.
Visual representation is irrelevant to your current branding
If your business branding has been changed offline (logo, colors, fonts), you need to implement corresponding changes to your online platform immediately. Otherwise, customers may experience confusion between the physical and digital presence of your business, potentially losing trust and brand loyalty.
Website’s functionality is outdated
Any business is constantly evolving, so as has to evolve the website’s functionality. Old and irrelevant website functionality combined with features that are not supported by modern versions of Content Management Systems (CMSs) is a clear sign that your site needs a redesign. For example, if your eCommerce platform still offers a multi-page checkout process, the clients might leave the website seeing an urgent need for updates and a more user-friendly interface.
Website design looks outdated
Visual appearance matters. If your platform is still using a design from 2010th, the website needs a complete redesign. A fresh and modern look attracts more visitors, increases customers’ loyalty, and improves search rankings.
It’s time to redesign your website!
Hope that the signs mentioned above will help you to determine whether your website needs a redesign. Get in touch with the Drupfan specialists to discuss the website UX/UI redesign in more detail. We offer tailored digital solutions based on the client's specific needs and requirements.
