3. High performance
Website loading speed is probably the most essential metric in a positive user experience. If a web page takes ages to load, a potential customer is likely to leave the store and abandon it forever.
The Magento community is trying hard to make this platform high-performing. Its fast page loading speed combined with effective processing query time make Magento better than any other commerce platform. Happy users mean an increase in retention, conversions, and, as a result, ROI.
Additionally, Magento allows custom optimization of website performance by utilizing custom code or third-party tools.
4. SEO-friendly
Search engine optimization (SEO) is of paramount importance for any online business. This is a proven method for you to become visible online and attract more organic visitors. Although website SEO is a complex and lengthy process, Magento is an SEO-friendly platform, meaning its features and functionalities significantly facilitate on-page SEO configurations. It includes automatic XML sitemap generation, user-friendly URL creation, metadata, and more.
5. Mobile-friendly
Mobile devices have already dominated the traffic share, especially when it comes to online shopping. Therefore it is crucial to develop mobile-first websites with responsive design that looks and functions flawlessly across all devices and screen sizes.
Magento online stores are performing flawlessly on mobiles. Every feature you offer users on the desktop version can be easily optimized for mobile users.
6. Easy third-party integrations
Besides extensions developed specifically for the Magento platform, you can easily integrate any third-party tools into your website via APIs. Magento allows for easy integrations with third-party services, such as Google Analytics, payment or shipping methods, tracking, database applications, CRMs, and more. The configurations of 3rd-party integrations can be easily managed via the website's dashboard: all in one place!
7. Multi language support
If operating in multiple countries, it is crucial to make your online store multilingual. Magento allows for multiple languages and currencies out-of-the-box, making it easy to translate the site into several languages and keeping it optimized to local time and currency.
8. High level of security
Security is an essential factor to consider when choosing an eCommerce platform. You definitely don’t want sensitive user data or website code to be compromised by hacker attacks or malicious code injections.
When it comes to Magento, you can be sure of the highest level of website security. Its security center constantly releases new data on Magento security, as well as updates, patches, and fixes, to keep the platform 100% secure and protected. Besides, such security components as SSL and PCI compliance can be fulfilled with the help of Magento.
Compared to other eCommerce platforms, Magento has fewer possibilities to be hacked. Besides, its multiple out-of-the-box features eliminate the necessity to download something from third-party resources, which significantly reduces the risk of security breaches.
9. Scalable architecture
The Magento platform’s architecture allows you to build scalable digital solutions, which can grow alongside your business. Whenever your company grows and you need to build extra functionality, increase product catalogs, or handle high traffic, be sure that Magento is capable of these improvements to its architecture without needing to rebuild old code and functionality.
10. Multi-website setup
Last but not least: multi-site setup. Not every eCommerce platform can boast such a functionality. Magento allows you to manage multiple websites and stores from a single dashboard.
