E-commerce Features You Can Implement with WooCommerce and Drupal Commerce

What is Drupal Commerce?

Drupal Commerce is a powerful and feature-rich Drupal module used for the development of e-commerce platforms. Out of the box, Drupal Commerce comes with a wide set of functionalities that cover all commerce essentials, including but not limited to the creation of product categories & catalogs, shopping cart, robust payment API, product and order management, shipping methods integrations, taxes calculations, availability of different currencies, sales reports, and Google integrations for ad management.

Drupal Commerce is a top choice for businesses across industries all over the globe, as it is a powerful and highly customizable e-commerce solution integrated into the secure and powerful Drupal Content Management System.

What is WooCommerce?

WooCommerce plugin is the best choice for e-commerce development within WordPress Content Management System. Unlike other similar services, WooCommerce can easily transform an existing website into an online shop, as well as assist in building an e-commerce platform from scratch. It possesses all necessary features and functionalities for online store building out of the box, as well as can be further extended with custom development. WooCommerce offers various secure payment options and 100+ payment gateways, including but not limited to Apple Pay, PayPal, Google Pay, and Square. What’s more, WooPayments and WooCommerce Tax are designed to simplify payment management and taxes calculations.

WooCommerce and WordPress are a powerful duo for e-commerce development which have already become a top choice of millions of online stores worldwide. WooCommerce is a flexible and customizable solution for e-commerce businesses of all sizes.

Key Benefits of Drupal Commerce

Let’s review how Drupal Commerce can benefit your online store success in more detail.

• Drupal is famous for its advanced level of security.

Drupal has become a top choice for web development thanks to its high level of security, ensuring protection against hacker attacks, malicious code injections, and data leaks. Regular releases of security patches and vulnerability fixes are a proven way of turning your e-commerce platform into an impenetrable fortress.

• Capability of third-party integrations.

Drupal Commerce is a powerful e-commerce tool, however, a successful online business can’t operate without integrations with 3rd party services, such as marketing tools, analytics tools, payment gateways, shipping carriers, and more. Drupal offers robust capabilities for integrations with a wide array of third-party tools and services that streamline website operations while providing an exceptional and personalized shopping experience for customers. Drupal Commerce is capable of seamless integration with essential third-party tools out of the box and rarely requires custom development, enabling business owners to create an e-commerce ecosystem tailored to their specific business needs and requirements.

• Drupal Commerce is SEO-friendly.

Search engine optimization is a crucial step for the success of any e-commerce business. Ranking higher in search results means more people will see your products or services. Drupal is an SEO-friendly platform out of the box and offers in-built SEO configurations to boost your website, including but not limited to meta tags, ALT-texts, sitemap, streamlined navigation, robot.txt files, and more. What’s more, search engine optimization can be extended and customized to your needs via specific Drupal SEO modules.

• Drupal is a highly scalable platform.

The Drupal architecture enables us to rebuild and modify a website data structure in the future without any loss of data and content. This is especially useful for e-commerce startups that begin as a small business but grow to larger projects over time and require the development of additional features and functionalities on the site.

• Drupal Commerce is content-driven.

Drupal Commerce is not a separate solution and is built within the existing Drupal Content Management System. This allows Drupal Commerce to perform as a content-driven approach, seamlessly blending e-commerce functionality with content management capabilities inherent to Drupal CMS. Thanks to this powerful duo, businesses can create informative and engaging product descriptions, generate promotional content, and provide marketing materials to increase conversion rates and boost sales. Thanks to the flawless content management approach in Drupal, content authors can easily manage and update products and product catalogs, as well as craft powerful storytelling, ensuring up-to-date content across all channels, enhancing customer experience, and increasing brand loyalty.

Check out our recent blog post to learn more about the role of Drupal in e-commerce development.

Key Benefits of WooCommerce

Below, we highlight the key benefits of WooCommerce for online store development.

• WordPress offers thousands of store designs for WooCommerce

WordPress offers unlimited design options tailored specifically for online stores, allowing website owners to choose the most suitable theme for an online store that meets the most specific needs and requirements. On the official WordPress website, you can access 4,000+ themes designed specifically for e-commerce platforms, making it possible to develop personalized appearance and unique features for your online store. Select a theme you like the most and integrate it into your WooCommerce platform, What’s more, any custom fine-tuning can be implemented to any WordPress theme or design to achieve the desired outcome for your online presence.

• WooCommerce offers easy search engine optimization.

WooCommerce is a plugin fully compatible with SEO guidelines and recommendations. WooCommerce simplifies search engine optimization of product pages out of the box, offering such SEO configurations as meta tags and descriptions, SEO-friendly aliases, ALT text for images, XMS sitemap, and more. In addition, WooCommerce enables efficient integrations with WordPress third-party SEO plugins to optimize your e-commerce platform and improve its visibility on search engines. Thanks to WordPress SEO-friendliness, you can attract more organic traffic to your online shop and boost revenue.

• WooCommerce provides 400+ official extensions.

WooCommerce functionality can be further enhanced thanks to its extensive ecosystem of 400+ WordPress official extensions catering to various e-commerce aims, from analytics to payment. Such extensions can be easily integrated into your WooCommerce platform, customizing your online store to meet your specific business needs and goals.

• WooCommerce simplifies e-commerce processes.

Forget about the fuss of online store management with WooCommerce. This plugin is designed to simplify and automate routine e-commerce processes for website owners. From product management and inventory tracking to order processing and client management, WooCommerce streamlines e-commerce operations, reducing their complexity and minimizing the learning curve.

• WooCommerce has improved performance optimization.

Fast website loading speed is a guarantee of a positive user experience. WooCommerce offers efficient solutions to optimize the performance of your online store. What’s more, WooCommerce’s architecture allows for further performance enhancements through the use of code optimization techniques, caching mechanisms, and WordPress performance-boosting plugins.

Top 5 Useful Features of Drupal Commerce

Drupal Commerce possesses a set of features useful for e-commerce businesses. Let’s review them in more detail.

• Multilingual and currency support: Drupal commerce is ready to extend your products and services beyond the local market, providing support for multiple languages and multi-currency.
• Flexible checkout process: The checkout process within Drupal Commerce is highly customizable, enabling you to tailor it to your specific requirements: from adding additional checkout steps to integrating third-party payment gateways.
• Product and catalog management: Thanks to the robustness of Drupal CMS and powerful taxonomy system, managing products and catalogs in Drupal Commerce is easy. You can efficiently create complex product catalogs with their variations, attributes, and other customizations.
• Multi-store support: Operate multiple stores from a single installation with the help of Drupal multisite capability.
• Promotions and discounts functionality: Drupal Commerce provides a tool for creating and managing promotions and discounts for your online store.

These useful features, combined with Drupal Commerce’s flexibility, scalability, and high level of security, make Drupal Commerce a perfect e-commerce solution for businesses across industries and of all sizes and complexity.

In addition, chatbots are becoming an integral part of online stores, providing users with lighting-fast answers to their questions and concerns in real time. Check out our recent blog post on the role of AI-powered chatbots in customer engagement & learn how to implement chatbot functionality in Drupal eCommerce.

Top 5 Useful Features of WooCommerce

Let’s review the top WooCommerce features for establishing a successful e-commerce platform.

• Extensive product management: Thanks to advanced WooCommerce product management capabilities, creating and managing products within categories and subcategories is easy and efficient.
• Secure integrations with payment gateways: WooCommerce seamlessly integrates with third-party payment gateways while ensuring secure transactions, including but not limited to PayPal, Stripe, Apple Pay, and Amazon Pay.
• Tax calculations: WooCommerce simplifies and automates the process of calculating taxes for 31 countries as of today, based on the specific set of settings and configurations you choose.
• Reporting and analytics system: Forget about the fuss of e-commerce reporting and analytics with comprehensive WooCommerce report & analytics tools. Use the provided insights and reports to improve your marketing strategies and operations.
• Subscription functionality: Offer subscription-based products, services, or memberships to your customers, enabling users to sign up for recurring payments within the WooCommerce platform.

WooCommerce is another powerful e-commerce platform with an extensive range of features and extensions for unique online store solution development, capable of meeting the diverse needs of online businesses across industries.

Build a Powerful E-commerce Website with Drupfan

The flexibility and scalability of Drupal Commerce and WooCommerce can’t be overestimated. Both solutions allow for the development of secure, personalized, and robust online stores that look and function flawlessly. The choice of e-commerce solutions depends on your business needs and tasks. Contact the Drupfan team today with the details of your project and our specialists will help you determine which platform is more suitable for your project.

Whether you need to build an e-commerce platform from scratch, enhance your existing platform, or migrate Drupal e-commerce to WordPress (or vice versa), the Drupfan digital agency can become your reliable partner in Drupal and WordPress outsourcing projects. Let’s collaborate and build a powerful and secure e-commerce website to bring your business to the next level.